TNA podcast: Selling history: the role of the past at Fortnum and Mason

Founded by William Fortnum and Hugh Mason over 300 years ago, Andrea Tanner, keeper of the company memory at Fortnum and Mason tells stories from its past and explains how they are important communication and marketing tools in the battle to ensure sustainability and growth.

The presentation was recorded on 26 April 2012 at The (UK) National Archives.

http://media.nationalarchives.gov.uk/index.php/selling-history-the-role-of-the-past-at-fortnum-and-mason/